From Westword (Patricia Calhoun):
More than 6,000 people called in to the teleconference. “The response we had on the call was tremendous,” [Former Governor Bill Ritter] said. “Clearly Coloradans understand the singular nature of the 800,000 jobs and 35,000,000 drinking water consumers that the Colorado River supports. To sustain and restore the river, we need to adopt 90 By 20 and like measures.”
According to the campaign, if every community along the Colorado River basin were to adopt the 90 By 20 benchmark, the water savings in one year would be enough to service the entire city of Denver for three years.
More Colorado River basin coverage here.