Clear Creek watershed: Molson Coors donates $30,000 to Clear Creek Watershed Foundation

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Here’s a release from Molson Coors via PRNewswire.com:

Molson Coors Donates $30,000 to Clear Creek Watershed Foundation

Brewer Continues to Invest Locally in Improving Conditions of Colorado Clear Creek Watershed and Its Tributaries as Part of Overall Commitment to Water Stewardship

Molson Coors Brewing Company (NYSE: TAP; TSX) today announced a $30,000 donation to the Clear Creek Watershed Foundation (CCWF), a non-profit organization dedicated to improving the ecological, aesthetic, recreational and economic conditions in Colorado’s Clear Creek watershed, which is used for drinking water, agriculture and recreation. This donation will go toward the CCWF’s efforts to stabilize and renew the Clear Creek watershed slope with the introduction of new vegetation, mitigate the impact to the watershed from abandoned mines and continue the foundation’s education and outreach programs.

Today’s donation continues Denver-based Molson Coors’ support of CCWF as part of the brewer’s larger commitment to environmental stewardship and advocacy for pure, accessible water.

“The mission of the Clear Creek Watershed Foundation is to promote sustainable natural resource management throughout the watershed and serve as a model for the arid mountain west,” said Ed Rapp, the foundation’s president. “We are proud to have a partner in Molson Coors who shares this mission. We are grateful for their continued commitment to our goals and for their financial support.”

Molson Coors’ history with The Clear Creek Watershed Foundation began in 1991 with the Clear Creek Watershed Initiative (WIIN), a joint project between Coors Brewing Company and the Center for Resource Management. The goal of the initiative was to pioneer the coordination of environmental and recreational improvements in the Clear Creek Basin.

Today, Molson Coors and its family of brewers continue their commitment to the CCWF both financially and through employee volunteer time. Recently more than 40 Miller Coors employees in Golden, Colo. volunteered to work on the Cumberland Gulch watershed restoration project along with their friends and family members – a project sponsored by the Clear Creek Watershed Foundation, the National Forest Foundation and the U.S. Forest Service.

“As a global brewer, we are committed to safeguarding the quality and quantity of water available in our communities,” said Bart Alexander, vice president, global alcohol policy and corporate responsibility for Molson Coors. “Pure, clean water is an essential part of the brewing process and is absolutely vital to the quality of our beer. Protecting this critical resource, through partnerships with organizations like the Clear Creek Watershed Foundation, is a priority in our global business practices.”

Since 2005, Molson Coors has worked to establish overall standards for energy conservation, water stewardship and waste reduction at its 18 breweries across the United States, Canada and the United Kingdom. To effectively track progress, Molson Coors has been score carding water usage at each brewery, and in 2008, the company set a global target to reduce water usage by four percent. In September 2008, at the Tremblant Forum in Mont-Tremblant, Quebec, Molson Coors chief executive officer Peter Swinburn officially endorsed the United Nations’ CEO Water Mandate, along with its call to action and framework for businesses to address water sustainability in their operations and supply chain.

In addition to its investment and commitment to the Clear Creek Watershed Foundation, Molson Coors is also an active member of the Beverage Industry Environmental Roundtable (BIER). The group brings leading global beverage companies together to define a common stewardship framework and to drive continued improvement in industry practices and performance. BIER also works to inform public policy in the areas of water conservation and resource protection, energy efficiency and climate change mitigation.

For more information about Molson Coors and its global responsibility initiatives, please visit http://www.molsoncoors.com/responsibility. The more we listen, the more we learn – please give us your feedback at http://www.molsoncoors.com/responsibility/feedback.

About Molson Coors Brewing Company:

Molson Coors Brewing Company is one of the world’s largest brewers. It brews, markets and sells a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light in North America, Europe and Asia. It operates in Canada, through Molson Canada; in the US, through the MillerCoors joint venture; in the U.K. and Ireland, through Coors Brewers Limited. For more information on Molson Coors Brewing Company, visit the company’s Web site, http://www.molsoncoors.com. For more information about the company’s commitments to corporate responsibility, visit http://www.molsoncoors.com/responsibility.

About the Clear Creek Watershed Foundation:

Incorporated in 1997, the Clear Creek Watershed Foundation is a 501(c)(3) non-profit organization dedicated to improving the overall conditions in the Clear Creek Watershed through comprehensive and cooperative efforts with watershed community stakeholders. This includes, but is not limited to, improving the water quality of Clear Creek and its tributaries. With a varied “menu” of 60+ current and potential projects to facilitate and/or implement, the Foundation has plenty of opportunities! The overall approach of the Foundation is to create “culture of cooperation” with knowledge sharing, collaborative strategies that lead to long term solutions. For more information, visit the Foundation’s Web site, http://www.clearcreekwater.org.

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