From the Summit Daily News (Julie Sutor):
“It’s the same water. Conserve it!” the billboard reads, across images of lawn sprinklers, a snowy mountain and a woman taking a shower. The billboard is the first tactic in a new campaign by local governments in northwest Colorado to remind Front Range water users of their impacts to the state’s western rivers…
The new campaign, a collaborative effort by the Colorado River Water Conservation District and the Northwest Colorado Council of Governments, hopes to make the connection for folks. More billboards and signs at bus stops will pop up throughout the Denver-metro area in coming months. All the promotional efforts will direct people to a website, www.itsthesamewater.com, or a smartphone page where they can learn about where water comes from, the impacts of diversions and how to conserve.
More transmountain/transbasin diversions coverage here.