History behind Perrier’s ad campaign feat highlights some of our favorite messages.
Perrier began advertising in the U.S. in the late 1970s. Photo credit: Erik Charlton, Flickr Creative Commons
By Sabrina Hall
Perrier is often synonymous with bottled water, and understandably so — after launching an advertising campaign in the late 1970s, Perrier’s success kicked off a new beverage trend that has only grown since then. It’s projected that by the end of this year or early next year, Americans will drink more bottled water than soda.
So it piqued our interest when we saw a recent article about Perrier’s historic ad campaign, “The ad campaign that convinced Americans to pay for water.” This article highlights some of our favorite messages.
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