From The Pueblo Chieftain (Chris Woodka):
At a recent meeting, the Arkansas Basin Roundtable debated how to reduce lawn irrigation demands in urban areas as a way to conserve water.
The [Water] Research Foundation, an international non-profit organization with offices in Denver, surveyed 6,000 residential customers, interviewed water agencies, analyzed billing and reviewed utility literature to measure the effectiveness of conservation communications campaigns in changing customer behavior. The study, Customer Behavior and Effective Communication, released this month also found that many customers feel they are already conserving as much water as they can. Saving money was closely followed by the idea that it’s the right thing to do and water availability as reasons to conserve.
More conservation coverage here.