Colorado Water Toolkit: Live Like You Love It! — Colorado WaterWise

ColoW LLYLI Release final

Tomorrow at the Colorado WaterWise Water Conservation Summit, Colorado WaterWise will launch an educational water toolkit to raise awareness about the value of water in Colorado. Colorado Water: Live Like You Love It, provides communication tools and resources for water stakeholders to help communicate the importance of water, focusing on conserving water, caring about water quality and committing to learn about this critical resource.

Six water and environmental organizations sponsored the development of the toolkit including Loveland Water and Power, The City of Greeley Water Conservation Program, Colorado Springs Utilities, Northern Water, One World One Water and Western Resource Advocates. Colorado WaterWise initiated the toolkit when research revealed the need to educate the public, particularly young adults about how we get our water, the scarcity of the resource and the importance to care for water quality.

As a headwaters state, Colorado water is the topic of great discussion as 18 states plus Colorado depend on it. With the Colorado population alone expected to double by 2050, the need to Live Like You Love It is more important than ever. By utilizing the professionally created tools available in the toolkit, water organizations and other interested stakeholders can easily spread the word about protecting this finite resource, doing our part to conserve and committing to learning about water issues. The toolkit includes tips, videos, fact sheets and a communications plan to help Colorado to Live Like You Love It. An organization must be a member of Colorado WaterWise at the $300 level and agree to terms of use to use the materials.

“With the state of Colorado embarking upon creating its first water plan, we believe on of the findings will undoubtedly be that there is a need for more education in our state about the value of our water,” said Alyssa Quinn, the Colorado WaterWise committee chair. “This toolkit provides stakeholders with materials and messaging to educate the public, particularly the millennial age group, about the value of water. Customers in that age group are going to be the generation making key and sometimes tough decisions about our water. They need to be informed.”

To join the movement and Live Like You Love It, Like Love Colorado Water on Facebook or follow it on Twitter at @LoveCOWater. To find out more about the toolkit, visit Colorado WaterWise at http://coloradowaterwise.org.

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