Tom’s of Maine to pony up $1 million for water supply protection

From Environmental Leader (Jennifer Hermes):

Personal-care product company Tom’s of Maine will donate a million dollars to preserve and restore the nation’s water supply by working with the Nature Conservancy on a three out of four possible projects. Why three of four potentials? The company is asking the public to vote for their favorite water protection project. the top three will receive $25,000, $15,000 and $10,000 in funding, in addition to a guaranteed base level of support for each.

Remaining funds from Tom’s of Maine will go to support the Conservancy’s North American freshwater program, including on-the-ground projects along rivers and in river basins as well as water use and management projects to ensure that more of our natural waterways are protected.

Potential project areas include:

  • The Mississippi River Basin: Restoring key floodplains to reduce nutrient pollution in a basin that covers (or drains) 41% of the US;
  • East Coast Dam Removal: Freeing miles of river from Maine to Maryland by removing dams and improving habitat connections;
  • Sustainable Rivers Program: Working with the Army Corps of Engineers to better balance what people and rivers need to thrive;
  • The Colorado River Basin: Restoring and protecting water supplies.
  • The Colorado River Basin covers areas of Arizona, California, Colorado, Nevada, New Mexico, Utah, and Wyoming, and irrigates nearly 4 million acres of cropland in the US and Mexico. It also supplies hydropower plants that generate more than 10 billion kilowatt-hours annually, according to the USGS. Like many areas of the country, the river basin suffers from supply and demand imbalances. The USGS is conducting a reclamation study that will define the extent of those imbalances and develop and analyze strategies to resolve those imbalances under a range of conditions that could occur during the next 50 years.

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