Denver: 2014 Governor’s Forum on Colorado Agriculture, Thursday, February 27th

Denver City Park sunrise
Denver City Park sunrise

Click here to go to the website. Here’s the pitch:

Governor John Hickenlooper and the Colorado Agricultural Leadership Program, in conjunction with the Colorado Department of Agriculture and Colorado State University are proud to present the 23rd annual Governor’s Forum on Colorado Agriculture.

Colorado’s Agricultural Leadership Program is focused on developing Colorado’s future agricultural leaders. We will explore relevant industry issues and provide insight into potential outcomes and solutions to help ensure the future success of Colorado’s agricultural industry.

Our program, “Farm to Table: What Do Consumers Really Want?” seeks to engage Forum participants in a way that has never been done before. The program consists of direct participant engagement while hearing from leading industry sectors on how to best meet the demands of a changing consumer demographic.

The 2014 Governor’s Forum on Colorado Agriculture will be presented on Thursday, February 27th at the Renaissance Denver Hotel, 3801 Quebec St, Denver, CO. Sponsors are also invited to a pre-forum reception Wednesday, February 26th at 5:30 pm – 7:30 pm at the historic Governor’s Residence located at the Southwest corner of 8th Avenue and Logan Street, Denver, CO.

Here’s the release via The Mountain Mail:

The 2014 Governor’s Forum on Colorado Agriculture, highlighting emerging trends in Colorado agriculture, will take place Feb. 27 at the Renaissance Hotel in Denver.

Themed “Farm to Table: What Do Consumers Really Want,” the forum will include speakers from all facets of Colorado agriculture, including produce growers, dairy producers and climatologists.

“Colorado farmers and ranchers provide high-quality, diverse products that help drive the state’s economy,” Gov. John Hickenlooper said. “This forum will help connect producers and consumers and encourage an ongoing dialogue about our state’s agricultural strengths and Coloradans’ food preferences.”

“We’re approaching the entire event from the nexus of interest between consumers and producers,” said John Salazar, Colorado commissioner of agriculture. “Consumers and producers both care about having quality food and a vibrant state economy, two themes that run throughout the entire forum.”

Director Keith Schneller of the U.S. Agricultural Trade Office in Shanghai, China, will deliver the keynote address. Since he arrived in China in 2003, U.S. agricultural exports to China have increased from $6 billion per year to more than $28 billion in 2012. Schneller will talk about the rapid changes taking place in China, especially as the Internet becomes a powerful tool influencing decisions made by hundreds of millions of Chinese consumers.

The forum will be hosted by the Colorado Agricultural Leadership Program (CALP), the Colorado Department of Agriculture (CDA), and Colorado State University.

CALP is a leadership training group that exposes emerging leaders in Colorado agriculture to the diverse aspects of the state’s farm economy. The program was re-instated last year under the leadership of Salazar and state Rep. Jerry Sonnenberg after several years of inactivity.

“The ‘farm-to-table’ concept has become popular over the past several years, so I’m glad we’re taking the opportunity to weigh in on the conversation,” said Bob Mattive, CALP fellow and potato farmer in the San Luis Valley. “I think that we have a strong agenda that will foster an ongoing conversation about Colorado’s agricultural future.”
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