#Water-Related Outdoor Recreation in #Colorado Generates Over $18 Billion Annually — The Business for Water Stewardship

In the Gunnison River gorge, CPW Aquatic Biologist Eric Gardunio, holds a whirling-disease resistant rainbow trout. CPW is stocking fish resistant to the disease throughout the state. Photo credit: Colorado Parks and Wildlife

From the Business for Water Stewardship (Claudia Hensley):

New study finds Colorado’s waterways support over 100,000 jobs and billions in tax revenue across the state

Anew​study​releasedbyB​ usinessforWaterStewardship​todayfoundthat water-related outdoor recreation in Colorado ​produces $18.8 billion in economic output, and contributes $10.3 billion to the state gross domestic product (GDP) overall​. According to the study:

  • 6.7 million people participate in water-related outdoor recreation​ in Colorado annually, whether in the form of hiking, jogging, camping, fishing or other water-related activities on or around Colorado’s waterways.
  • Water-related recreation supports over ​131,000 jobs a​ round the state that provide​ $6.3 billion in household income ​and generate an estimated ​$2.7 billion in tax revenue.
  • “The access to unparalleled outdoor recreation is part of what makes living in Colorado so special. But it’s not only about quality of life — outdoor recreation is a cornerstone of the state economy, and Colorado’s waterways are an essential economic engine,” said ​Molly Mugglestone, Director of Communications and Colorado Policy, Business for Water Stewardship​. “Investing in clean and plentiful waterways isn’t just good for the environment, it’s good for business. Continued stewardship of Colorado’s waterways is essential to the long-term health of Colorado’s economy, ecosystems, and communities.”

    “The access to unparalleled outdoor recreation is part of what makes living in Colorado so special. But it’s not only about quality of life — outdoor recreation is a cornerstone of the state economy, and Colorado’s waterways are an essential economic engine,” said ​Molly Mugglestone, Director of Communications and Colorado Policy, Business for Water Stewardship​. “Investing in clean and plentiful waterways isn’t just good for the environment, it’s good for business. Continued stewardship of Colorado’s waterways is essential to the long-term health of Colorado’s economy, ecosystems, and communities.”

    The study, conducted by ​Southwick Associates​, presents economic contributions based on estimated retail spending in Colorado attributable to time on or along the water spent engaging in one of nine target activities (trail sports, camping, picnicking or relaxing, water sports, wildlife-watching, fishing, snow sports, bicycling or skateboarding and hunting or shooting) across nine river basins (Arkansas, Colorado, Gunnison, Metro, North Platte, Rio Grande, San Juan / Dolores San Miguel, South Platte, Yampa / White Green). Of the nine basins surveyed, the Colorado River mainstem alone generates $3.8 billion in economic output annually and supports 26,768 jobs.

    “We believe it’s critically important to promote the outdoor industry’s importance to Colorado’s economy and our way of life. These figures are staggering, but not surprising,” said ​David Dragoo, founder of Mayfly Outdoors.​ “At Mayfly, we see the impact that recreation and engagement has on our community in Montrose as well as across the state. We think it’s part of our job to help ensure our communities can access and enjoy our rivers and waterways. Protecting river resources is even more important than ever as we recover from the COVID-19 pandemic.”

    In releasing this study BWS has partnered with the Outdoor Industry Association to promote the critical need to protect Colorado’s rivers and waterways. “Outdoor recreation is a huge economic driver in the state and Colorado is home to many outdoor businesses and to our industry’s largest gathering, Outdoor Retailer, said ​Lise Aaangeenbrug, executive director,​ ​Outdoor Industry Association.​ “While we can’t gather as an industry this summer in Denver, watching the growth of people going outdoors during the pandemic and the release of this important data gives the industry great hope for the future. Protecting our state’s public lands and waterways are more important than ever to provide places to go outside and support the health and wellbeing of our communities.”

    “We know that our great outdoors, including Colorado’s beautiful rivers, are a huge part of what makes our state such a great place to call home, drawing millions of people from around the globe every year and bringing industry and business here. But we can’t stop at enjoying nature – we must also protect it for the future. This study shows how much our state’s economy depends on preserving our rivers. We must continue to protect our quality of life and keep our environment as a top priority,” said ​Kelly Brough, President and CEO, Denver Metro Chamber of Commerce.

    A raft, poised for action, on the Colorado River. Photo: Brent Gardner-Smith/Aspen Journalism

    From The Denver Post (Judith Kohler) via The Broomfield Enterprise:

    The report released Monday by Business for Water Stewardship said 6.7 million people participate in water-related recreation annually, supporting more than 131,000 direct and indirect jobs. That translates to $6.3 billion in household income, $2.7 billion in tax revenue and roughly $10 billion to the state’s gross domestic product, according to the analysis by Southwick Associates.

    “The general message is the importance of rivers, waterways, to our economy,” said Molly Mugglestone, director of Colorado policy for the business organization. “We need to preserve and protect these areas that people want to go to and spend time on.”

    […]

    The report relies on spending data collected by Southwick Associates for the Outdoor Industry Association and a survey that looked at where people recreated. The report includes responses from 1,252 people and targets such activities as swimming, rafting, kayaking and other sports on the water as well as trail running along the water, fishing and wildlife watching.

    The report analyzes statewide data and date for nine river basins in the state…

    The Business for Water Stewardship’s promotion of keeping waterways healthy is a big benefit for the outdoor industry, [David] Dragoo said. “As an industry, we don’t really have any infrastructure, if you will. Our corporate infrastructure is our public lands and our waters.”

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