While downtown business owners saw increased foot traffic during FIBArk and said the festival went well overall, FIBArk board members said attendance was relatively steady and see room for improvements for next year. Festival attendance increased for Friday night’s music and throughout the weekend at the carnival, FIBArk Board President Christopher Kolomitz said.
“Part of the increased traffic (Friday) was due to the draw of The (Infamous) Stringdusters’ performance and great weather,” he said.
The popularity of the carnival was partly due to sales of more than 500 presale tickets before the festival and the vendor’s knowledge of the space available to him this year, which enabled him to feature two new rides, Kolomitz said.
Locals and parents seemed to really appreciate being able to get the carnival tickets ahead of time, said Lori Roberts, Heart of the Rockies Chamber of Commerce executive director.
She said festival programs were distributed earlier than usual, which enabled the chamber to convince visitors who came to town early to stay through the festival and extend their time in town.
“I think it’s important that we send people downtown,” Roberts said.
Additionally, Chaffee County’s information line, operated by the chamber, began to get heavy call volumes about 3 weeks before FIBArk from visitors looking for suggestions on what to do in the area, Roberts said.
Kolomitz said exact attendance numbers are hard to compare to previous years because FIBArk is a free, nonticketed event, but “all 4 days were jam-packed with something for everyone.”
FIBArk volunteers kept track of the number of competition participants throughout the weekend, which showed participation in land events increased while the freestyle river events decreased from previous years, Kolomitz said.
Though Kolomitz said no one event stood out from the rest, he was particularly impressed with Andy Corra’s 10th win of the Downriver Classic Sunday.
“It’s really a testament to his strength, athleticism and commitment to the sport. We’re really proud he came this year,” he said.
While most events were a success, Kolomotiz said the board and volunteers recognized that some elements of the festival could be improved upon.
“We had some issues with the timing of river events,” he said, “They were not as smooth as we would have liked.”
Next year, the board hopes to develop a better system for recording the race times and results in order to get the competitors their awards more efficiently, particularly for the downriver races, he said.
“The board member who put the results together for the Downriver has been receiving undeserved ridicule. It’s important to remember that we’re all volunteers here,” Kolomitz said.
The festival also saw a slight increase in the number of food and retail vendors, both in the park and on the Coors Boat Ramp. This year, the board decided to separate the whitewater sports booths from the others and place them closer to the boat ramp, he said.
“Overall, the music lineup was great, the vendors were tasteful, and the people at the parade seemed safe,” Roberts said.
Community members and attendees can fill out a 10-question survey to give feedback to the FIBArk board about the quality of events, music, vendors and carnival during the festival at surveymonkey.com/s/FIBArk.
Downtown retail business owners said they saw heavy traffic during FIBArk and immediately following the festival. Ruby Blues owner Michael Almeida said the store saw about a 20-percent increase in sales compared to last year. Businesses that sold merchandise catering to vacationing tourists, such as Salida Mountain Sports, Fat-Tees T-Shirt Shop and the F Street Five & Dime, saw foot traffic increase as well during the festival.
“A lot of people came in to buy things they forgot for vacation or just can’t live without,” Salida Mountain Sports employee Jen Walters said.
Colorado-specific T-shirts and anything with the Colorado flag were also big sellers, said Fat-Tees owner Duke Sheppard, who had a record-setting FIBArk this year.
However, Su Casa Furniture, Accents & Gifts co-owner Jim Balaun said business picked up following FIBArk since the store is more popular with locals and homeowners.
Downtown restaurant owners also reported increased traffic during the festival.
For Shallots, Saturday evening and Sunday brunch were particularly busy. However, the town seemed abnormally empty on Friday, co-owner Amy Potts said.
Despite the draw of music in the park, Currents co-owner Chris Tracy said the bands Current booked throughout the weekend drew in a full house of about half locals and half tourists.
“Overall, the feel from the community was that things were up and things were going well,” Kolomitz said.