From The Summit Daily (Eli Pace):
Don’t be surprised when horned Viking helmets inundate Breckenridge this week, as more than 12,000 snow-worshipers are expected to line Main Street for the 55th annual Ullr Fest parade.
The parade on Thursday serves as the centerpiece for one of Breckenridge’s most well known, signature wintertime festivals, a four-day celebration paying homage to Ullr, the Norse god of snow.
The name is pronounced “ULL-er” — it rhymes with “cooler” — and few, if any, Colorado towns can put on a winter festival that’s even near as cool as the one Breckenridge has been perfecting for over a half-century now.
ULLR FEST SCHEDULE
Below is a lineup of events for Ullr Fest in Breckenridge, a four-day festival honoring Ullr, the Norse god of snow, Wednesday through Saturday.
6:30 p.m. — Crowning of the Ullr Fest King and Queen at the Riverwalk Center, 150 W. Adams Ave., immediately before the Breck’s Got Talent contest. Doors open at 6 p.m.
6:30 p.m. — Breck’s Got Talent at Riverwalk Center. The first 200 attendees over 21 get a free beer. For more info, email firstname.lastname@example.org.
7 p.m. — Rocky Mountain Junior Hockey League All-Star Game at the Stephen C. West Ice Arena, 189 Boreas Pass Road, with intermissions featuring Ullr prizes and family fun.
4 p.m. — Ullr Shot Ski on Main Street. Registration is $10. People must be at least 21 years old with valid ID to participate. Proceeds benefit the Breckenridge Mountain Rotary. Register online at GoBreck.com.
4:30 p.m. — Fat Tire Ullr Bike Race on Main Street. Register online at GoBreck.com.
4:30 p.m. — Ullr Parade on Main Street with cash prizes.
5-7 p.m. — Ullr Bonfire at the South Gondola Parking Lot with free entertainment by Red Bull.
2-4 p.m. — iFurnish Ullr Ice Plunge in Maggie Pond at Main Street Station Plaza, 501 S. Main St.
8 p.m. — Comedy Night with stand-up comedian Jimmy Dunn at Riverwalk Center. Doors open at 7 p.m. Tickets are $25 and available online at BreckCreate.org.
11:30 a.m.-1 p.m. — Family Snow Day at Carter Park, 300 S. High St. where children are welcome to play in the snow, sled, build a snowman or participate in other fun family activities. Everything is free.
1:15-3 p.m. – Ice Skating Party and free kids Ullr helmet decorating at Steven C. West Ice Arena.
6 p.m. — Wild and Scenic Film Festival at Riverwalk Center. Tickets are $20 in advance or $25 at the door. For more, HighCountryConservation.org or GoBreck.com.