Say hello to FortheLoveofColorado.org #COWaterPlan

Click here to go to the website and learn about what you can do to help implement the Colorado Water Plan:

Everything you love about Colorado is connected back to water: kayaking, fishing, peaches, beer, the thriving economy. But the fact is, we’re using more water than the Colorado River supplies. Our population is booming. And snowpack, which feeds our rivers, has been below average all across Colorado most years since 2000. This year’s snowpack has been great, but it’s just a drop in the bucket compared to how much we’ll need. So in order to keep this amazing state a great place to live, work, and do business we need to support Colorado’s Water Plan.

From The Summit Daily (Deepan Dutta):

Colorado has launched a public messaging campaign aimed at increasing public awareness of water scarcity as well as to promote the state’s water plan.

The campaign, For the Love of Colorado, was created to educate the public about water conservation, leaning on sobering facts and figures about the Colorado River.

For one, Colorado’s population is expected to double by 2050. The campaign also notes that 80% of the state’s water comes from snowpack runoff, which could shrink by as much as 50% by the end of the century.

To avoid a slow-building water supply catastrophe, the state has drafted its own water plan — which integrates work done by Colorado’s nine Basin Roundtables, the Interbasin Compact Committee, the Colorado Water Conservation Board and other organizations — since 2005 to implement water management plans.

For the Love of Colorado is trying to push the water plan into the public consciousness, inviting residents to engage in the process and learn more about efforts to protect one of the most critical water supplies in the country.

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