School outreach, social media campaign aims to empower youth
By Summit Voice
FRISCO — Ski and snowboard pros like Gretchen Bleiler and Jeremy Jones don’t need the IPCC to tell them that climate change is already having big impacts — they’ve been experiencing the changes first-hand for years. And as part of the Protect Our Winters campaign, they’ve taken their action-oriented message from the halls of Congress to the auditoriums at schools around the country. This month, POW relaunched its “Hot Planet/Cool Athletes” program to bring that perspective into classrooms.
The goal is to explain climate change in an engaging way, and to inspire and empower students to become involved in the movement to protect the winter sports and winter mountain environment. Sponsored by The North Face, and in association with Clif Bar, Mountain Equipment Co-Op and Teton Gravity Research, the program has already been presented to more than 20,000…
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