From The Mountain Mail (Casey Kelly):
Commercial rafting activities brought more than $52 million into the Arkansas River Valley economy in 2012, Rob White, Arkansas Headwaters Recreation Area park manager, told Salida City Council during a work session Tuesday. White said the $52 million figure came from the Colorado River Outfitters Association’s 2012 year-end report on the economic impact of commercial rafting. In 2011, the impact on valley economy was a little more than $60 million. “You can see the effect that a low-water season has,” White said.
To calculate economic impact, the report uses total cash spent in the local area for rafting, food, lodging and souvenirs by one rafting customer in one day, taken from a 1991 survey conducted by the Bureau of Land Management. That figure is multiplied by the number of commercial user days and an economic multiplier of 2.56 (the number of times a dollar is spent in the local area before being spent outside that area, according to the Colorado Tourism Board). “I don’t think people realize the economic impact whitewater boating provides to the communities in the Upper Arkansas River Valley,” White said. “People are bringing a lot of people into the area and spending a lot of money.”
Other data White highlighted from the report included the Arkansas River recording a total of 169,486 commercial user days, the most of any river in the state in 2012. White said the Arkansas River saw “more than half the use of all other rivers in the state of Colorado. That’s including the Colorado River. So you can see basically how important the Arkansas River is in terms of drawing people from both the Front Range and out of state for whitewater boating and for rafting.”
Commercial use on the Arkansas River in 2012 was down from 2011, which saw 208,329 commercial user days. “2011 was obviously a much better water year. In some respects, almost too good of a water year. We had big, big flows and we had high water advisories on the river a couple of different times,” White said.