From The Gunnison Country Times (Bella Biondini):
The Upper Gunnison River Water Conservancy District continues to change, grow and adapt its public outreach efforts, directing the public to the main focus of their mission — managing the basin’s limited water supply.
Upper Gunnison is an active leader in all issues affecting the water resources of the Upper Gunnison River Basin. Their role in the valley has grown in importance as the basin continues to experience worsening drought conditions. In response, the district has continued to try and raise awareness of the community’s water use.
Upper Gunnison General Manager Sonja Chavez said that, after the drought year the basin experienced, it’s about getting a message out to the community.
“Water is a finite resource,” Chavez said. “I think most people don’t realize or understand that the whole Colorado River Basin is over allocated, we’re using more water than we actually have. As temperatures increase and stream flows decrease, it’s just going to become a greater challenge.”
The district’s education and outreach budget increased from $34,000 in 2021 to almost $42,000 for 2022. Although part of it is driven by the rising cost of promotional products and an increased sponsorship to the Gunnison River Festival, Chavez said overall, public outreach is “central and important” to the district’s mission…
Within their education action plan, staff began to break the public down into age groups, from elementary through high school as well as growing their relationship with Western Colorado University. The district’s goal was to try and be intentional about where they put the funding, who they reach out to and making sure it’s age appropriate.
Historically the Upper Gunnison helped fund the Water Workshop, which was renamed and reorganized into the Western Water Future Games. The Water Workshop, based at Western, has a 45-year history.
It was created to give more of a voice to the people of the Western Slope because at that time it was perceived that the Front Range was the dominant voice in water issues in the state, said Jeff Sellen, who oversees the program…
With a small staff of five, the Upper Gunnison has limited manpower. To make their outreach efforts more effective and far-reaching, their strategy has been “figuring out where they can add value” to existing events or programs, Chavez said.
Where there is an access to water the Upper Gunnison tries to build upon that opportunity for education. The Upper Gunnison has its hands in the River Festival, the 4-H Program and the Taylor Challenge. It also has an established mini-grant program designed to support educational projects intended to expand the awareness of water-related issues.
Name recognition is another important aspect of increasing the visibility and effectiveness of the Upper Gunnison’s water messaging in the valley. The district has used a newsletter, radio advertisements, yard signs and promotional items to spread the word that “water doesn’t grow on trees.”
Chavez said she thinks “a lot of people within the community don’t know exactly who we are or what we do.” But this is something that even larger districts still struggle with…
Upper Gunnison has started taking a harder look at its education and outreach in terms of who it’s reaching, and how successful it’s been, Chavez said. When people have an issue or question about water “I would want them to first think of the Upper Gunnison District.”