From The Colorado Sun (Michael Booth):
And the “coaches,” websites and dealers need to emphasize how much consumers’ annual operating costs will drop when they’re not paying $3 a gallon for gas, changing the oil every six months, and handling thousand-dollar repairs of combustion engines.
Reliability and performance. Some of the EV-curious still seem to think, advocates say, that storage batteries spontaneously combust, or that the complex electronics are always going haywire, or that their relatively small vehicle will drive like a low-powered sewing machine. That’s where the marketing and education side need to double down on the lower costs of long-term maintenance in EVs, which have far-fewer moving engine parts than their gas cousins.
Moravcsik and others like to emphasize the drivability of EVs — and not just the sportier Teslas. Even the smallest EV sedans and hatchbacks on the market have far-faster and more-responsive acceleration than a comparable gas engine. Electric cars have no lag when you step on the accelerator, making highway entrances a sport instead of a nightmare.